The Naismith Memorial Basketball Hall of Fame announced today that it has established a formal business alliance with Iconomy Multi-Media & Entertainment. The partnership will allow Iconomy to bring greater exposure to the Basketball Hall of Fame and grow its marketing partnerships portfolio. Since opening its doors in 1959, the Hall has operated as a non-profit organization that receives support from philanthropists, fans of the game and corporate partners to honor and celebrate the greatest players and moments of the game including all levels of basketball – professional, collegiate, international and high school, for both men and women.
“The Basketball Hall of Fame and Iconomy share a ‘partnership DNA’ and we are so excited to have Iconomy join our team. They understand how to create business opportunities for legacy brands and athletes and the impact our institution has on the game of basketball, not only in North America, but around the world,” said John L. Doleva, President and CEO of the Naismith Memorial Basketball Hall of Fame. “With their vast marketing and entertainment network, we look forward to introducing our brand and the countless global marketing opportunities that the Basketball Hall of Fame can provide.”
Based in Torrance, California, Iconomy has worked with many legends of the game to help develop their success and personal brands after their days on the hardwood – often in the form of books, product endorsements, licensing, documentaries, digital media which includes the development of social media sites, podcasts and columns, as well as speaking tours. Their clients include Basketball Hall of Famers Kareem Abdul-Jabbar and Bill Walton, among others. In 2015, founder and CEO Deborah Morales served as the Executive Producer of the HBO documentary “Minority of One” chronicling the life and career of Kareem Abdul-Jabbar.
“We’re very excited to be a business partner of the Basketball Hall of Fame,” said Deborah Morales, founder and CEO of Iconomy. “We have helped build great marketing partnerships and personal brands for our clients as they begin new chapters in their professional careers and we are confident that we can replicate that same type of success for the Basketball Hall of Fame. We are happy and humbled to represent this wonderful institution.”
Iconomy® Multi-Media & Entertainment, a division of Iconomy® LLC, helps Icons & prominent individuals go from success to significance by converting their dreams into economic reality. Professional athletes’ careers are short, but their post-playing career should be long, profitable and rewarding.
About the Naismith Memorial Basketball Hall of Fame
Located in Springfield, Massachusetts, the city where basketball was invented, the Naismith Memorial Basketball Hall of Fame promotes and preserves the game of basketball at every level – professional, collegiate and high school, for both men and women on the global stage.