The Iconomy Team

Deborah Morales

Founder & CEO

Deborah Morales is the founder and Chief Executive Officer of Iconomy, focused on developing and executing a Legacy Plan that enables celebrities and prominent business personalities to create, monetize and protect each of their unique personal brands.

Through Deborah’s pioneering thought leadership, clients gain the ability to position themselves within the international marketplace – achieving both personal financial success, and meaningful philanthropic impact.  Additionally, Iconomy provides guidance for implementing a comprehensive estate plan, emphasizing asset preservation, valuation of publicity rights and beneficial tax strategies.

Since 2005, Deborah has served as business manager, strategist and “iconomist” for the NBA’s all-time leading scorer, Kareem Abdul-Jabbar, along with representing the NBA Hall of Fame and many other legendary athletes.

Through Deborah’s keen insight and relentless ambition, Iconomy has generated for its clients countless endorsement deals, appearances, tv series publishing agreements, and consulting/coaching contracts with prominent corporations and other global brands.

Deborah also has guided the production and distribution of numerous best-selling books, music/audio sound tracks, special events and films, including “On The Shoulders of Giants” – the story of the greatest team you’ve never heard of, which earned both an NAACP Image Award and Telly Award for best documentary, as well as HBO’s Emmy Award winning most watched sports documentary of all time “Minority of One,” which chronicles the life and career of Kareem Abdul-Jabbar. Currently she is developing LED lighting for the Cannabis Industry, which grows indoor plants faster, taller, and bigger than any other product in the market.

Darin Chavez

Business Affairs

Darin Chavez began his career in entertainment as a lawyer, representing such clients as Miramax/Dimension, MTV Networks and various independent film producers for award-winning pictures such as “Whale Rider”, “Brokeback Mountain”, and the critically-acclaimed basketball documentary, “On the Shoulders of Giants.”  In addition to repping producers, Mr. Chavez served as production counsel on such films as “Spy Kids”, “Criminal”, “Kill Bill vol.1 and 2”, “Sin City”, and “Doubt”, as well as on television productions, such as MTV’s “Punk’d” and “Newlyweds.”  He is credited as an executive producer for packaging such television series as “Being Bobby Brown”, “HomeTeam” and “American Revolutionaries.”

As a sports lawyer, Mr. Chavez spent many years representing basketball players overseas, and is credited for closing naming rights deals, commercial endorsement and sponsorship arrangements with teams and players, and assisting in the formation of Argentina’s first basketball school, which has produced Olympic, National Team and professional basketball players.  Mr. Chavez has represented the 1st pick in the NBA draft, among other current and former NBA players, coaches and management.

In the world of international brand licensing, Mr. Chavez has worked with clients such as Matt Groening Productions on “The Simpsons” publishing opportunities, Derek Drymond on the “SpongeBob Squarepants” property, and the various properties of Shogakukan Publishing and Entertainment (Japan’s largest publisher of Anime) including, MegaMan, Astraman, DekoBoko Friends, Hamataro and Detective Conan. He has closed international licensing deals with companies such as United Colors of Benetton, Target, Best Buy, WalMart, Mattel, Hasbro, Franco, Cherokee, EA, Konami, Allergan, Novartis, Panini, NBA, NFL, MLB, Nike, Adidas, Mohammed Ali and various other publishing, media, consumer goods, manufacturing and distribution companies.

Now practicing law at his own firm, Mr. Chavez continues to specialize in the representation of companies, producers, talent, athletes and visual artists in all areas of entertainment, licensing and endorsements.  Some of his representative clients include basketball icon Kareem Abdul-Jabbar, the legendary urban artist BUA, and production companies, such as Bento Box, ID Studios, Untitled, Scratch Lightning, Citizen Skull and CME/MediaPro Studios in Europe.

Steven T. Anapoell


Mr. Anapoell, a partner in the international law firm Greenberg Traurig, LLP, focuses his practice on the formation, organization and operation of limited partnerships, limited liability companies and corporations, as well as private equity and venture capital fund formation, venture capital and strategic finance, mergers, acquisitions, divestitures, public and private offerings, joint ventures, cross-border transactions and other types of business transactions. Steven represents companies and investors in a variety of industries, including hospitality, real estate development and related services, entertainment, software, intellectual property licensing, sporting goods and medical devices.

In addition, he has substantial experience in representing start-up and emerging growth companies and regularly advises private company clients on such issues as capital formation and financing strategies, general corporate governance and tax planning.

  • Former Chair, Partnerships and Limited Liability Companies Committee of the State Bar of California
  • Co-author, Chapter 2 Venture Fund General Partner Limited Liability Company Agreement (to be published) Venture Capital & Public Offering Negotiation (Aspen_ed., 2005)
  • Steven has lectured extensively on limited liability companies and limited partnerships for the California Continuing Education of the Bar, the Orange County Bar Association and the National Business Institute
Andrew Morton


Andrew Morton is a Partner at Handler Thayer LLP and Chair of the firm’s Sports & Entertainment Law Group. Andrew’s innovative practice operates at the intersection of celebrity and philanthropy, comprising all aspects of high-profile nonprofit engagement – from the initial formation of a tax-exempt organization, to the ongoing oversight, compliance, governance and reporting consistent with legal requirements and best practices. His clients include professional athletes, Olympians, actors, entertainers, artists, chefs and others with a strong personal brand.

Andrew earned his J.D., cum laude, from the University of Pennsylvania Law School, where he was a member of the Board of Editors of the University of Pennsylvania Law Review, Co-Editor in Chief of The Bluebook, and Co-Chair of the Equal Justice Foundation. He received Penn Law’s “Alumni Achievement Award” for outstanding contributions to the development of law and the legal profession, as well as the “Benjamin R. Jones Award for Law and Humanity,” the Law School’s most prestigious public interest recognition. Andrew also attended the University of Maryland, earning an M.P.P. in international security and economic policy from the School of Public Affairs, and a B.A., magna cum laude, in economics and Spanish.

Andrew currently serves on the Boards of Directors for the Giving Back Fund, the Alliance to Stop Slavery & End Trafficking (ASSET), and OneBlue, as well as the advisory board for the University of Pennsylvania Law School Public Service Program.

Bruce Nuttall


Bruce R. Nuttall CPA is a native of California who earned both his BS Degree & Masters Degree in Accountancy from Brigham Young University in 1977. He worked for various national accounting firms before founding his own accounting firm Nuttall & Company, Inc. CPAs in 1988. Bruce specializes in small business tax management and accounting services. He also offers in-depth services in auditing, creative strategies to minimize & defer taxes, financial planning, estate planning and strategic retirement applications, and IRS audit defense. Bruce has been married to his wife, Susan, for 37 years and has four children and nine grandchildren.

Anna Waterhouse


Anna Waterhouse’s feature-length scripts (released) include Worldwide Films’ Power Play and Sony’s The Lost and Found Family, along with nearly a dozen sold and optioned screenplays. Her script consultant work includes projects with producer/director Barnet Bain, producer James Hart, and screenwriter/director Robert Towne (for Without Limits, Mission: Impossible II, and scripts in the works for HBO and FX),

She was the subject of a Los Angeles Times column, “This Reward Wasn’t in the Script,” by Dana Parsons. Author/script coach John Truby acknowledges her editing and suggestions in his book, The Anatomy of Story. Waterhouse teaches screenwriting to undergrad and grad film students at Chapman University.

Raymond Obstfeld


Raymond Obstfeld is the Creative Writing Director at Orange Coast College and the author of over 45 published books of fiction, non-fiction and poetry as well as a dozen screenplays. He has co-authored with basketball legend Kareem Abdul-Jabbar Sasquatch in the Paint, What Color Is My World and On the Shoulders of Giants, all three were New York Times bestsellers. Together they won the 2012 NAACP Image Award. He received an Edgar nomination for his mystery novel, Dead Heat, and won the Delacorte Young Adult fiction award for The Joker and the Thief. He has also written dozens of articles for publications that include The Los Angeles Times, Los Angeles Magazine, Maxim, Writers’ Digest, and more. He continues his co-writing with Abdul-Jabbar for a series of children books for Disney’s Hyperion called The Streetball Crew.

Kim Dannettell

Operations and Employee Benefits

Kim Dannettell oversees our internal operations and manages our employee benefit programs. She has been a licensed insurance agent since 1988 and she handles employee benefit programs for small to mid-sized employers and she creates safe money financial strategies for her other clients. Her insurance experience and organizational skills makes her a great resource and member of our team.

Kim has lived cumulatively in Orange County for 30 years and returned to the area last year after living in Loveland, Colorado for 12 years. She has two grown children Sarah (22) and Dillon (18). She has a Bachelor of Science degree in Advertising with a Business minor from the University of Idaho and she has been a licensed agent in the insurance and financial services industry since 1988. She enjoys participating and leading Bible studies at Saddleback church, and attending Ducks Hockey games and Angel Baseball games.

Lonnie Voss

Memorabila Designer

Lonnie has been a sports memorabilia designer for more than 25 years. His designs are fresh and unique and three dimensional. They have appeared in major sports stadiums such as Angel Stadium, Staples and Dodger Stadium.  He has helped design museum exhibits as well with the Kareem Abdul- Jabbar Staples exhibit. He assists with Iconomy’s vision for its athletes through design. He got his commercial art degree from Orange Coast in 1982 and currently owns The Creative Play Inc., in Costa Mesa.

Nick Pring

Web Design

Nick is an Independent Visual Designer in Orange County, California and founder of Pring Design. After 10 years as the Senior Graphic Designer for Pacific Dental Services, he left to found his own independent design studio.

Working as an independent web designer, print designer and photographer, Nick has worked with several large and small companies and agencies, such as: NBC Universal, CNBC, SyFy, Ford, LiveNation, Marker LLC, Perfect, Pixfizz, Connect Marketing and many more.

Audy Contreras

Multimedia Manager of Iconomy

Audy works on the day-to-day operations of the office as well as all aspects of administrative management. She also assists with various special projects within Iconomy and its entities. Using her superb organizational and analytical skills she tackles tasks dealing with sports memorabilia, research and supporting the CEO and its athletes in and out of the office. Audy received her B.A. in Sociology from the University of California, Davis.

Janice Contreras

Events Director & Logistic Manager 

Janice Contreras assists with the everyday office needs of Iconomy and its entities.  She is highly detail-oriented and is skilled in letter writing. Janice assists in coordinating all travel for the CEO and its clients as well as coordinating special events and meetings. Janice volunteers at her church as the Youth Director for six consecutive years and also as a Regional Director for Assemblies of God overseeing 60 youth groups from churches throughout San Gabriel, Riverside, and San Bernardino County.