Iconomy Unites Two Iconic Athletes: Kareem Abdul-Jabbar & Bruce Lee to Launch New Apparel Brand

Two Icons – One Message of Hope

Iconomy, LLC Unites Kareem Abdul-Jabbar & Bruce Lee to Inspire Global Friendships


What You Need to Know:

  • First-ever partnership between two icons – social justice champion (Kareem Abdul-Jabbar) and social justice warrior (Bruce Lee)
  • Kareem Abdul-Jabbar and Bruce Lee Family Company release limited edition t-shirts to promote social justice and a message of hope
  • Collaboration demonstrates that the first step in tackling systemic racism starts with making a friend who doesn’t look like you and creating empathy for others

NOVEMBER 24, 2020 – LOS ANGELES, CA – Today, Iconomy announces its newest division Iconomy Apparel, LLC which is launching the very first collaboration between iconic athletes Kareem Abdul-Jabbar and Bruce Lee. The collaboration between these two iconic athletes and advocates for social justice kicks off with the release of a limited edition t-shirt commemorating Bruce Lee’s 80th birthday.

“We had an unlikely friendship – a 7’2” basketball player and a 5’8” martial artist – but we had a shared interest in music, the arts, philosophy, and improving the lives of people who looked like us,” said Kareem. “We believe that tackling systemic racism starts with making a friend who doesn’t look like you and creating empathy for others. That’s what we’re hoping to promote with our social justice champion/social justice warrior efforts.”

“My father made martial arts an international phenomenon and made millions of friends who didn’t look like him along the way,” said Shannon Lee, Bruce’s daughter. “This partnership is a tribute to his legacy and the inspiration he – and Kareem – continue to be when it comes to uniting our global community.”

“Iconomy, LLC is launching a ground-breaking partnership between Kareem Abdul-Jabbar and Bruce Lee’s Family Company,” said Deborah Morales, CEO of Iconomy. “A collaboration of this caliber – fusing sports, culture, and leadership – embodies the Iconomy mission of helping icons go from success to significance, and will open the door to more impactful partnerships.” 

The limited edition social justice t-shirt goes on sale November 24th at kareemabduljabbar.com


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